Sunday, February 1, 2009
The Power of a Plan
The company I work for begins its plan for next year less than halfway through the current year. It seemed odd at first, but I quickly realized the power inherent in knowing where you want to go, how you want to get there, and the steps you need to take along the way. By developing a solid mission and vision, and aligning goals and objectives, that company (and ours) are better set up for success.
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That's what I found interesting when, back in December, one of your company's marketing gurus showed Dr. G's class a commercial for March. He said that it had to be written back in July or August. Several times he bemoaned the fact that this left the company with less flexibility to meet sudden changes (the current economy, for example) but he seemed satisfied that the disadvantages of long-term planning were outweighed by the benefits.
ReplyDeleteAshlee, very interesting. I'd be curious to know how much the current economic conditions will impact their long term goals. Additionally, with a company of their size, how flexible can they be from a corporate level in modifying their overall short term objectives?
ReplyDeleteFrom my perspective, there is a bit of flexibility in short term objectives. The long-term goals just help you focus and of course, as the environment dictates, you can reassess the objectives.
ReplyDeleteWell, if you have long term goals that are based on the companies strategic focus, isn't the short term just the steps to get there?
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